NIKE TECH FLEECE 2023.
After the release of the Nike Tech Fleece 2023 Collection, I'm excited to take you on a journey behind the scenes of our digital design exploration.
Then and Now.
Nike Tech Fleece was originally released in 2013. The brand mainly focused on sport and high performance but now explores street style fashion and modern tech. This opens up an entirely new demographic.
2023 Tech Fleece will redefine sport for the city landscape while still celebrating the iconic tracksuit. This collection obsesses over fit through proportion, simplicity, and tech.
2D TRANSISTIONING TO 3D.
In 2022, I had the incredible privilege of collaborating closely with the Nike Women’s Lifestyle Team, where we embarked on an exploration of the dynamic relationship between 3D and apparel design.
The collection is a true marriage of technology and style, and demonstrates how 3D can be a powerful storytelling tool. It serves as an accurate visual representation for design leadership, marketing, and retailers, enabling us to showcase the intricate fusion of trims, materials, silhouette, color, and design lines.
THE STORY.
3D can be used for fit, ideation, and design reviews.
Garments can be altered and represented realistically cutting back on waste and samples.
